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According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to. This is a book summary of Built to Sell by John Warrillow. Read this Built to Sell summary to review key takeaways and lessons from the book. Built To Sell by John Warrillow, , available at Book Depository with free delivery worldwide.

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It’s a really easy and pleasant read, I read it in an afternoon and most people will probably read it in a sitting.

Built to Sell by John Warrillow

I am just started my carrier on sales and looking for some good books as guides. Do you want to be involved with the business until you and it peters out? Tired of being personally ojhn. Built to Sell book notes Warrilllw your business like it will be sold and run forever. Great info presented well The business advice is presented in the form of a story, which held my attention easily. Personally, I found this book to be a great read, with his insight helping solidify a lot of thoughts I’m tossing up around the future of my business.

Mar 24, Claudia Anderson Scimeca rated it really liked it. Looking for beautiful books?

I would’ve liked to see what advice Ted, the mentor throughout, had to offer if things had been bumpier, hence the 4- not 5- star review. Customers only want to deal directly with the owner; and the owner iohn to each customer with something uniquely tailored to them. Insightful information; well worth the time invested.

In fact, in one of the real world examples used in the book, one entrepreneur says you need to hire people to sell your product so you [the owner] can focus on selling your business.

Once I got “into” the book, I was able to almost forget how awful the narration was.

Over 50, entrepreneurs and businesses subscribe to our newsletter! But, for those purists who need a step by step guide rather than actually reading the book to learn, there is a condensed version at the back of the book with each step and its key findings, so don’t worry!


If you want to be a sellable, product-oriented business, you need to use the language warrilloa one. You need at least two years of financial statements reflecting your use of the standardized offering model before you sell your company.

If you are wondering how you will ever get out of your business and receive a return on all those years you’ve invested, read this book. I found myself having to power through most of the details of Alex Stapleton’s day and stop eye rolls at how perfectly the situation fit the author’s ideas.

Book Summary: Built to Sell by John Warrillow | Sam Thomas Davies

Ignore your profit-and-loss statement in the year you make the switch to a standardized offering even if it means you sell your employees will have to forgo a bonus that year. Tempting to take it for cash Takeaway for sales – two sales people – ideally competitive people – this will prove that company sales don’t require a sakes rockstar Ch 7 Buit people who are good at selling products, not selling services – people who sell products figure out how the product will meet someone’s needs Build Management Team with long-term incentive plan instead of equity – stay bonus for loyalty – performance bonus Starbucks Replace “client” with “customer” – Service businesses have clients – Product businesses have customers, who are more easily replaceable, who buy their products Get rid of all service business lingo.

I first downloaded the audible version first then bought the book as I was so impressed with the content. Home Contact Us Help Free delivery worldwide.

Warrillow has written an excellent, story-driven business book on how to effectively set your business up for a future sale. Mar 24, Jeff Peters rated it really liked it.

The book is about how to make the business a well oiled machine.

Built to Sell: Creating a Business That Can Thrive Without You

Write a three-year business plan that paints a picture of what is possible for your business. Or, browse more book summaries.

The fictional story follows Alex, who runs a marketing design firm that he decides he wants to sell. Remember, the company that acquires you will have more resources for you to accelerate your growth.


Find an adviser for whom you will be neither their largest nor their smallest client. Preparing to and selling a business made easy Well written and well thought through, this book simplifies selling a business down to some simple steps of a key process – exactly as the author johhn for having a business that is attractive to purchase.

So, this was another book that I “read” as an audio book. This is a a great book on business whether you intend to sell your company or not. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Aug 26, Betsy rated it really liked it Shelves: Isolate a p Warrillow has written an excellent, story-driven business book on how to effectively set your business up for a future sale.

Without them, their company—no matter how big or profitable—is essentially worthless. Stay in Touch Sign up. Mar 29, Nathan rated it really liked it Shelves: Preview — Built to Sell by John Warrillow. Make sure that no one client makes up more than 15 percent of your revenue. Much like Patrick Lencioni’s t, this book is told through a parable – the tale of an advertising agency owner who decides to reinvent his business with a mentor so he can bujlt it.

In opportune time considering best designer is leaving, SEO client is unhappy, needs new copywriter Ted: It takes planning and a real understanding of what works.

It outlines the what and how of creating successful businesses that do not suck your whole life in while at the same time entertaining the reader. A book I will definitely recommend to all my entrepreneur friends!


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